Communication Manager

Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.

Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050.
Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.

Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.

Location: Shanghai, China

Summary:

As the Communication Manager of CMA CGM China, you will work closely within China communication team to manage the communication needs in the Greater China cluster region, and report to the Communication Director directly. 

Key Responsibilities:

Communication:
•    Manages the development and execution of comprehensive communications and brand strategies that align with CMA CGM China’ overarching goals and values, ensuring all initiatives support the company's vision
•    Oversees and ensures the consistency of brand positioning and tone of voice across all brand touchpoints and communication channels, maintaining a unified and recognizable brand identity
•    Drives the planning and execution of integrated external communications and brand strategies, ensuring the seamless implementation of campaigns that effectively reach and engage target audiences, such as trade shows, exhibitions, naming ceremonies, client events, etc.
•    Basic understanding of the shipping and logistics industry with past corporate communication/marketing experience, the ability to communicate effectively with regional and head offices in English
•    Facilitates cross-functional collaboration with internal and external stakeholders such as event organizers, vendors and department heads to synchronize communication efforts
•    Supports the internal communication campaigns and activities, including internal CSR events management, HR/IT campaigns, etc. 
•    Familiar with the common communication tools such as WeChat, newsletter, video tools, ability to learn to adapt to the changing communication landscape, such as AI tools.
•    Establishes performance objectives, monitors progress, and provides regular feedback, ability to work independently with proven record
•    Manages budget allocation and resource planning to ensure efficient execution of communication and brand activities, maximizing return on investment and achieving strategic goals
•    Build up solid relationships with our external partners, such as shipping logistics organizations, chambre of commerce, media, etc. 

Marketing support:
•    Act as a key contact for the APAC marketing development, take the leadership to ensure the proper marketing materials adaptation from head office, such as flyers, brochures, corporate deck, videos, etc. 
•    Ability to identify and drive local marketing campaigns to support local business development 
•    Guides to the creation of compelling Marketing content across various formats for communications and brand activations, ensuring alignment with target audience preferences and reinforcing key messaging
•    Ensure the highest standard in language quality in Chinese and English spoken and written language communication

Job Requirements:

• Bachelor’s degree (or equivalent) in Communications, Marketing, International Business, or a related field
• 8+ years’ experience in Corporate Communications or Marketing
• Knowledge of the shipping and logistics industry is strongly preferred
• Proven project management and strategic planning capabilities
• Hands-on experience in marketing campaign management, from ideation to execution
  Strong problem-solving and conflict management skills
• Demonstrated ability to drive process and continuous improvement
• Solid understanding of corporate communications principles and marketing best practices
• Excellent communication and interpersonal skills, with the ability to engage effectively with diverse internal and external stakeholders
• Strong spoken and copywriting skills in both English and Chinese; proficiency in French is a plus
• Self-motivated and able to perform responsibilities with minimal supervision
• Results-driven, with the ability to take initiative and lead independently
• Commitment to the highest standards in ethical conduct

**This role is open for local employment only.

**Salary package (local) & job title shall be commensurate with experience.
**Kindly note that only short-listed applicants will be contacted.

** By applying for this role, you hereby consent to the CMA CGM Group collecting, processing and using any personal information you submit, for the following purposes: 
(i)    To process the application for the role being applied for; 
(ii)    To process the application for other open positions within the CMA CGM Group which may be suitable to you;  (iii)    To conduct necessary reference checks; and 
(iv)    Any other purpose related to one or more of the above.
 

You further consent to the CMA CGM Group retaining such personal information for a period of two years following your submission thereof, so that we may consider you for other open positions within the CMA CGM Group which may be suitable to you in the event that you are not selected for this role. 

Please ensure you are familiar with the CMA CGM Corporate Internal Mobility guidelines