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568768

Courbevoie, FR

Global Market and Product Management Manager

CEVA Logistics is one of the leading logistics companies globally, with over 1,500 facilities in more than 170 countries offering a complete range of contract logistics, freight forwarding, transportation and distribution management services. It offers supply chain support, along with logistics consultation, industry specific customization, global level freight management and system implementation. 
 
At CEVA, we put people first and we strive for better ways in everything we do; our culture is embodied by Boldness, Imagination, Exemplary and Excellence. With these values at the core of our business, our workplace employs 110,000 diverse, cohesive team members who hold each other accountable and encourage each other to create a safe, and inclusive work environment.

The Global Business Enablement Expert is responsible for developing and executing comprehensive global marketing and sales enablement strategies. To achieve this, he is working in close collaboration with CEVA Global/Regional BD/Product Marketing/Sector leaders as well as cross-functional teams.

He also develops some offers for some sectors & product.

Main areas of focus and accountability of the role – detail in order of importance the main areas of accountability of the role:

1

Enablement Content and processes - Develop and implement enablement content and processes that drive sales and marketing effectiveness.

 

  • Conduct in-depth analysis to identify the needs of internal and external customers, leveraging data to provide actionable insights for Marketing and BD teams.
  • Partner with sales leadership to assess and improve marketing & sales processes and enablement initiatives throughout the customer journey.
  • Create and maintain a comprehensive suite of enablement materials to equip the sales organization for success.
  • Collaborate with Product Marketing leadership to design frameworks and programs, including internal incentives programs and KPIs for the new offers.
  • Build and lead a community with regional marketing and communications leadership to implement and maintain sales and marketing content and processes.
  • Lead strategic account programs coordination to ensure alignment and execution.
  • Establish and monitor performance to give stakeholders visibility and proactively implement action plans based on performance

 

2

Enablement platforms and tools - Define the strategic direction for sales enablement technology to drive efficiency and support sales success while ensuring alignment with the company’s business goals.

  • Proactively identify gaps and evaluate solutions existing on the market
  • Oversee the integration and ongoing management of sales content platforms and enablement tools for the best user experience
    • Act as a central communication point between sales, marketing, product, IT, CRM, and operations, ensuring alignment and collaboration.
    • Lead change management initiatives to drive the successful adoption of new sales technologies
    • Establish key metrics and leverage data insights to evaluate the effectiveness of sales enablement tools
    • Collect and act on stakeholder feedback to continuously improve technology solutions.
    • Manage budgets for enablement technologies, ensuring optimal allocation of resources

Technologies already include Marketing Toolbox, Seismic and RFI database/Loopio.

 

3

Readiness and engagement - Drive alignment and engagement across teams to ensure effective execution of enablement initiatives, consistent messaging and best practice sharing.

 

  • Act as a project management officer to drive cross-functional (BD, marketing, product, upskilling, CRM, etc) alignment at all layers (global and local) and ensure seamless execution of launch initiatives and consistency in messaging
  • Orchestrate internal communications to ensure BD teams are informed, prepared, and engaged on enablement initiatives
  • Create engagement and communication strategies that encourage open feedback and foster a culture of accountability, continuous improvement
  • Develop cross-sharing programs between sectors, products, regions to promote best practices and knowledge sharing.
  • Actively participate in Sales Team meetings to ensure sales enablement strategies and programs are understood and are actively being embraced

 

4

Offer design: development and update of offers and sector-dedicated know-how in order to support the implementation of network solutions (Value proposition, related process, business models, business tools development, internal training on offers)

 

Key Responsibilities and Qualifications

  • Ensure seamless communication and alignment between sales, marketing, and other cross-functional teams.
  • Thrive and deliver in a fast-paced, dynamic environment, making a significant business impact on large functions, teams, and projects.
  • Maintain a results-oriented mindset with a focus on driving measurable business outcomes.
  • Mobilize horizontal and vertical internal stakeholders including GKAMs and BD leaders to gain buy-in and alignment around a common project.
  • Demonstrate strong project management skills with experience managing multiple projects and priorities simultaneously.
  • Show a superior understanding of offers and solutions, business management, and sales challenges and strategies.

 

 

At CEVA we are committed to creating a safe and healthy work environment.
 
We offer: 

  • A Competitive Compensation PackageComprehensive Health & Dental Benefits
  • Professional Development Opportunities
  • Continuing Education

 
CEVA is an equal opportunity employer who agrees not to discriminate against any employee or job applicant and is committed to a diverse and inclusive workforce. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the selection process.
 
We thank all candidates for applying, however, only successful candidates will be contacted for an interview.

 

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