Product Owner Marketing Cloud

Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.

Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050.
Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.

Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.

THE ROLE

We are looking to strengthen the current Product Owner team on the Digital Marketing topic. As the Product Owner for the NOVA eMarketing platform (based on Salesforce Marketing Cloud), you report to our Digital Acquisition & Voice of Customer Lead Product Owner. You play a crucial role in managing and optimizing our multi-channel communications capabilities. You will work closely with cross-functional teams, including marketing, sales, IT, and customer care, to ensure the platform meets business objectives and delivers value to your internal customers.

WHAT ARE YOU GOING TO DO ?

•    Define and prioritize the product backlog, ensuring alignment with business goals and stakeholder needs.
•    Collaborate with stakeholders to qualify and document detailed requirements, user stories, and acceptance criteria.
•    Lead the development and enhancement of the Marketing platform, ensuring timely delivery of high-quality features and functionalities.
•    Work closely with the development team to ensure clear understanding of requirements and provide guidance throughout the development process.
•    Overseeing acceptance of tests & work results, ensuring they meet defined requirements and maintain high delivery quality.
•    Maintain users How to Guides and ensure technical documentation is appropriately maintained
•    Provide proper training and support to users 
•    Ensure compliance with industry standards and best practices, particularly in relation to data privacy and security. 
•    Monitor and analyze platform performance, user feedback, and key metrics to drive continuous improvement.
•    Conduct market research and competitive analysis to identify opportunities for product improvement and innovation.

WHO ARE WE LOOKING FOR ?

•    Bachelor's degree in Marketing, Business, Computer Science, or related field.
•    Proven experience as a Product Owner or similar role on Salesforce Marketing Cloud. Knowledge of Data Cloud, Sales Cloud & Service Cloud is a plus.
•    Strong understanding of email marketing, automation, and CRM systems.
•    Excellent analytical, problem-solving, and decision-making skills.
•    Ability to prioritize and manage multiple tasks in a fast-paced environment.
•    Strong communication both in French and English and interpersonal skills, with the ability to work effectively with cross-functional teams.
•    Familiarity with Agile/Scrum methodologies.
•    Certifications in Salesforce Marketing Cloud, Data Cloud and/or Agile Product Management.

Come along on CMA CGM’s adventure !