Marketing & BI Specialist

MISSION: The Market & Business Intelligence Specialist must support improvement of organization’s competitive position by providing regular market analysis and developing/ maintaining reports that support management in business decisions.

Business Intelligence:

• Issue performance reports to the Regional Board and Head Office and support Key Departments on monthly performances to capitalize new biz opportunities and minimize the effects of competition;

Develop BI dashboard on Qliksense tool
Provides input to business requirements for the design of solutions
Interprets business requirements and determine optimum BI solutions to meet need

• Create specific databases and update for managerial purpose and monitor the regional performance and stated budget;

Follow-up on weekly performance

• Ensure that responsible decisions are made based on correct data projections;

• Ability to manage multiple priorities, and assess and adjust quickly to changing priorities

Look for internal tools continuous improvement and automation

Market Intelligence:

Executive presentation support including slide consolidation, data gathering, and graphic design
Specific presentation supporting ECSA organization department through quarterly industry updates using external print media, social media, and other online sources requiring up to date maintenance
Drive the comprehensive understanding of market dynamics including customers, competitors, market trend, technology and other forces. This may also include macroeconomic conditions and regulatory issues
Monitor Macroeconomic figures, market share evolution, growth and trade segmentation with services analyzes with niche comparisons as well as competitors and market trends;
Develop segment studies and collateral for commercial team in field
Share market relevant news internally ensuring our team is connect to latest information
Ensure that responsible decisions are made based on correct data projections;
Monitor competitors behavior in charges, responsible for an accurate benchmarking on local fees charged, as well as sharing relevant information about their strategy news.
Monitor agents’ performance on their administrative zones, local charges and clients’ evolution on loadings;

Expected Results: Contribute to the overall strategic direction and business plan of CMA CGM in the region in conjunction with the board of company and all the team.