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ID:  118788

Singapore, SG

Specialist/ Senior Specialist, Digital Campaigns (Salesforce Marketing Cloud)


CMA CGM Group, founded by Jacques R. Saadé, is a leading worldwide shipping & logistics group.

Now headed by Rodolphe Saadé, CMA CGM reinvents transport and logistics in order to offer an integrated maritime, port and land service that exceeds its customers' expectations. 

Present in over 160 countries through 755 offices, 750 warehouses, equipped with a young and diverse fleet of 511 vessels, CMA CGM serves 420 of the world's 521 commercial ports and operates on more then 200 shipping lines. The group currently employs 110,000 people worldwide, including nearly 2,400 in its headquarters in Marseilles.



Working closely with your Manager, the Specialist or Senior Specialist will primarily be involved in the conceptualization and implementation of digital marketing strategy, facilitating the direction of digital channels, and ensuring efficiency and effectiveness in brand awareness, digital sales and lead generation that leads to growth and progress for CMA CGM Group.


To perform well in this role, you must be well experience with Sales Force Marketing Cloud, proficient with MS Office applications, strong analytical skills, able to communicate well and great with time management.



  • With a data-driven marketing approach, develop high performing digital campaigns by identifying the right audience segments, create relevant content and utilize effective marketing automation tools to drive awareness, engagement, lead generation and growth
  • Strong business acumen to lead and drive digital initiatives that will improve growth and progress for the company
  • A team player who can effectively collaborate with multiple cross-functional teams and navigate in ambiguous and fast-paced environment
  • Excellent process and project management skills with the ability to set goals, systematically prioritize initiatives and deliver on deadlines
  • Strong data analytics skills to interpret and present relevant data; and utilize data to develop strategies, ideas, and solutions
  • Develop creative designs, write compelling content, and execute digital campaigns
  • Define campaign processes, standards and templates ensuring consistent brand identity, tonality, and messaging
  • Develop a comprehensive approach to performance measurement of campaigns, sharing insights/best practices and recommendations to cross-functional stakeholders
  • Any other tasks as assigned by the Marketing Communications Manager and/or Head of Marketing



  • Diploma or Degree from accredited education institution, with specialization is Digital Marketing, Media, Arts & Design, Mass Communication
  • 2-3 years of experience in digital marketing utilizing Salesforce Marketing Cloud is mandatory
  • Proven expertise in leveraging digital marketing models, processes, framework and data analytics tools to develop strategies and measure success
  • Knowledge of best practices in marketing automation and email marketing
  • Knowledge and experience in the following digital tools/program will be preferred
    • Knowledge on other Salesforce products (e.g. Sales Cloud, Service Cloud, Tableau, etc.
    • Web front-end development tools (HTML, CMS, etc.)
    • MS Office application
    • SharePoint
    • Web analytics (Google Analytics/ Matomo)


We will only consider applicants who have received, or are willing to receive by the date of recruitment, the full regimen of a WHO EUL vaccine (examples include Pfizer-BioNTech/COMIRNATY, Moderna, Sinovac-CoronaVac, and AstraZeneca). Proof of vaccination will be required.


**Only Singaporeans will be considered for this position

**Only shortlisted applicants will be contacted

**Salary package (local) & job title shall commensurate with experience.


** By applying for this role, you hereby consent to the CMA CGM Group collecting, processing and using any personal information you submit, for the following purposes:

  • To process the application for the role being applied for;
  • To process the application for other open positions within the CMA CGM Group which may be suitable to you;
  • To conduct necessary reference checks; and
  • Any other purpose related to one or more of the above.


You further consent to the CMA CGM Group retaining such personal information for a period of two years following your submission thereof, so that we may consider you for other open positions within the CMA CGM Group which may be suitable to you in the event that you are not selected for this role.


NOTICE TO THIRD PARTY AGENCIES: Please note that CMA CGM Group does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, CMA CGM Group will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, CMA CGM Group explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of CMA CGM Group.

Come along on CMA CGM’s adventure !










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