Marketing Specialist

Since 1978 our Group has continued to provide end to end innovative and efficient solutions to customers, encompassing a complete range of shipping, land, air and logistics solutions. 

Today, we are reaffirming our values by continuing our growth through the newly created CMA CGM AIR CARGO division. 

This new activity enables us to offer a comprehensive range of services, thus reenforcing our strategic position with our global customers. 

Already equipped with a fleet of 5x long-haul aircraft (3x A330-200F and 2x B777F), CMA CGM AIR CARGO is on an ambitious mission to continue to grow its current fleet with the acquisition of new freighters. 

CMA CGM AIR CARGO has already confirmed orders for 4x Airbus A350 freighters and will become the world’s first airline to launch and operate this state-of-the-art cargo aircraft.  

As part of its development, CMA CGM Air Cargo is looking for a Marketing Specialist.

RESPONSABILITIES :

Cargo Marketing Specialist

• Develop and implement marketing strategies and campaigns to promote cargo services.
• Conduct market research and liaise with outside sales to identify customer needs, preferences, and market trends.
• Create compelling marketing materials, including brochures, presentations, and online content.
• Coordinate and participate in industry trade shows, conferences, and events.
• Collaborate with cross-functional teams to develop and launch marketing initiatives.
• Manage digital marketing channels, including website content, social media, and email campaigns.
• Monitor and analyze marketing performance metrics and provide reports and recommendations.
• Identify and engage potential customers through lead generation and nurturing strategies.
• Build and maintain relationships with clients, industry partners, and stakeholders.
• Stay updated on industry developments and competitor activities.

PROFILE AND SKILLS :

• Marketing and Branding: Strong marketing and branding knowledge.
• Market Research and Analysis: Proficiency in conducting market research and analyzing customer insights. Ability to interpret data and trends to drive marketing decisions. Familiarity with market research tools and techniques.
• Digital Marketing: Experience with digital marketing channels, including social media, email marketing, and content creation. Proficiency in using digital marketing platforms and analytics tools. Knowledge of search engine optimization (SEO) and search engine marketing (SEM) practices.
• Communication and Interpersonal Skills: Excellent written and verbal communication skills. Ability to effectively communicate marketing messages to target audiences. Strong interpersonal skills in building relationships and collaborating with teams.
• Degree in Marketing or Business: Marketing Experience (in the transportation or logistics industry) with a track record of successful marketing campaigns and initiatives.
• Analytical and Reporting Skills: Strong analytical skills. Ability to make data-driven decisions and optimize marketing strategies.

CONDITIONS:

• Permanent contract
• Position based at Paris-Charles de Gaulle Airport or Marseille.

WHY JOIN US ?

• Work in an international environment where numerous nationalities collaborate.
• Be part of a company that values your creativity, initiative, and entrepreneurial spirit.
• Above all, contribute to the "from scratch" creation of a thriving French airline.

Contribute to the development of the aviation sector within a globally recognized maritime group by applying and joining the CMA CGM AIR CARGO team !