APPRENTICESHIP - Cross-Media Marketing Research Executive (M/F/X)

RMC BFM, France’s third-largest private media group, is built on an editorial offering that combines the highest standards in 24/7 national and regional news coverage with a rich entertainment portfolio.

Join RMC BFM Ads for a rewarding apprenticeship at the heart of cross-media marketing challenges.

Within the Marketing – Insights & Analytics department, you will contribute to the analysis of TV, radio, and digital performance, the promotion of our media brands to the advertising market, and the creation of high-value tools and offers. This is an ideal opportunity to develop your skills in a stimulating environment, close to the latest developments in media and advertising.

Responsibilities

You will support the entire Marketing – Insights & Analytics team across TV, radio, and digital, with responsibilities including:

• Regular monitoring and analysis of audiences across all our media brands, using various audience measurement tools, including Médiamétrie, Piano Analytics, and social media platforms
• Updating and developing sales materials, such as sales pitches, media kits, and more
• Actively monitoring the group’s editorial news to support sales activation
• Supporting the team in creating and developing marketing insights for the advertising market
• Supporting the creation of advertising offers
• Conducting competitive intelligence on media news and the advertising market

Skills and Profile

During your apprenticeship, you will join a dynamic five-person team committed to sharing its knowledge and helping you discover the profession that interests you within the exciting world of advertising and media.

Come and work with leading TV, radio, and digital brands such as BFMTV, BFM Business, BFM Locales, RMC, RMC Découverte, RMC Story, RMC Life, RMC Sport, and Brut!

You are currently studying at Master’s level, Bac+4/5 equivalent, specialising in marketing or digital, and you are passionate about media and advertising.

You have:

• Strong confidence in analysing and working with figures
• An interest in creating key messages and presenting them effectively
• A collaborative mindset and enjoy working with cross-functional teams
• Proficiency in Excel and PowerPoint; ideally, you have already used media-specific tools such as Restit TV / Cresus, Médiamétrie NetRatings, Piano Analytics, web analytics tools, and social media platforms
• Strong soft skills: curiosity, autonomy, organisational skills, rigour, commitment, motivation, and good interpersonal skills

Preferred Apprenticeship Schedule

3 weeks in the company / 1 week at school.

One-year apprenticeship agreement, starting in September 2026. Availability from mid-August would be a plus.

Please send your CV and cover letter directly to:

Sophie CHAYA: sophie.chaya@rmcbfm.com
Marine GIBERGUES: marine.gibergues@rmcbfm.com
Valentin SILVY LELIGOIS: valentin.silvyleligois@rmcbfm.com
Yona CHEMLA: yona.chemla@rmcbfm.com

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